PRIMARY MARKET AREA (PMA) STUDY: Pro PMA PLUS takes geo-coding to a new level. Existing member or customer database is plotted to determine PRIMARY MARKET AREA (PMA), and analyzed to acquire psychographic and demographic profiles. We assess market penetration, and we can benchmark it. The dominant social groups and clusters are identified and cross-referenced with the overall geographic target market to develop the Optimal Target Market (OTM).
OPTIMAL TARGET MARKET (OTM) REPORT: Our OTM Report is essential in improving ROI. Market research indicates that as much as 60% of the success of a marketing plan is determined by having the RIGHT target market. We integrate drive time parameters, as well as key geographic and psychographic parameters, that are indicated in our discovery document. This all leads to acquiring a target market of people in the areas that have the highest propensity to join your facility/use your services.
ECONOMIC FEASIBILITY STUDY: The comprehensive study is a combination of various market research components that will give invaluable assistance to senior leadership in making the many pertinent decisions required in the process of developing a new branch facility. Our Economic Feasibility Study is a precise guide for new development. More importantly, it is the most competitively priced market research product for Facility Development in the country.
SITE STUDY: Pro SiteStudy PLUS is the ultimate site analysis research tool. We will perform an in-depth analysis of a specific geographic area surrounding a current or proposed site in a potential market for membership and core business. We integrate the traditional demographic and geographic parameters, amazingly accurate psycho-graphic information now available through technological advancements.
